FOR IMMEDIATE RELEASE
PICTURE DAY, KATE MELVILLE’S DIRECTORIAL DEBUT, STARRING TIFF Rising Star TATIANA MASLANY, MAKES ITS WORLD PREMIERE AT THE 2012 TORONTO INTERNATIONAL FILM FESTIVAL
Toronto. August 8, 2012. The 2012 Toronto International Film Festival announced today that Kate Melville’s feature film directorial debut, Picture Day, a brutally comic coming-of-age film, will have its world premiere as part of the Discovery Programme. Picture Day stars Tatiana Maslany, named one of the 2012 TIFF Rising Stars and the 2010 Sundance Special Jury Prize winner (for her breakout performance in Grown Up Movie Star) (The Vow, Violet & Daisy), Spencer Van Wyck (“Degrassi: The Next Generation”), Steven McCarthy (Eye of the Beholder, The Skulls, lead singer of The ElastoCitizens), stand-up comic Mark DeBonis (2011 winner of Yuk-Yuks Great Canadian Laugh Off), and Susan Coyne (“Less Than Kind,” “Slings & Arrows”). Picture Day is based on a screenplay written by Melville (“Degrassi: The Next Generation,” “Endgame,” “Being Erica”).
Forced to repeat her senior year of high school, Claire’s (Maslany) reputation is sliding from bad-ass to bad joke. Armed with an acid tongue and shielded by ever-present headphones, Claire locks onto the only student clueless to her sordid rep: Henry (Van Wyck), a nerdy freshman she used to babysit. At night, Claire escapes to raucous concerts where she catches the eye of 33-year–old Jim (McCarthy, frontman of The ElastoCitizens), a would–be rock star who feeds on young fans’ adoration. Jim leads her into an intoxicating world of hard-partying musicians, while at school, Claire takes Henry under her wing. She reinvents her dorky friend as the mysterious rebel, throwing Henry’s life into hilarious turmoil. As Claire dances across the surface of these relationships, she eventually learns hard lessons about the difference between sex, intimacy, and friendship.
Picture Day is produced by Lauren Grant (Savage, A Window Looking In), Peter Harvey (Seven Sins: Greed) and Kate Melville, co-produced by Aeschylus Poulos (Inescapable, Molly Maxwell), and executive produced by Daniel Iron (Inescapable, Bang Bang Club, Cairo Time, Away From Her). Cinematography by Celiana Cárdenas (Foreverland, No eres tú, soy yo), editing by Dev Singh (An Insignificant Harvey, The Last New Year) with production design by Brian Garvey (Prick), costume design by Megan Oppenheimer (“Cancel Christmas,” “The Santa Suit,” “Re-Wire”) and music supervision by Danielle Holke.
Invited to speak at today’s TIFF press conference at the Royal York, Melville said, “Picture Day is about growing up in this city, as I did, so I am over the moon to have it premiere at the Toronto International Film Festival. I’ve been devouring movies at TIFF since I was in high school, so to actually be a director at this festival is a dream come true.”
Picture Day‘s eclectic soundtrack sets the tone and underscores Claire’s desire to be around music whenever possible. Movie-goers are treated to live sets from two Toronto treasures, funk favourites the ElastoCitizens (who perform a gospel version of Tom Waits’ “Dirt In The Ground”) and hip hop’s wisest man Humble the Poet, as well as recorded tracks from Ashley Park, Buke and Gase, Dressy Bessy, The Dodos, The Carnaby and more.
Picture Day is a Snitch Pictures production and is produced with the financial participation of Telefilm Canada and the Harold Greenberg Fund, in association with The Movie Network, an Astral Media Network and Movie Central.
Media contact: Cynthia Amsden, Roundstone Communications
RoundstonePR@me.com 416 910 7740
Sales-related inquired: Daniel Iron firstname.lastname@example.org 416 992 1534